Best Betting Sites UK: TOP New Online Bookmakers for 2024

Updated:

Betting on your favourites sport is tremendous fun and when it comes to picking a betting site, there is now so much more choice than ever before. It can be difficult to know which of these online bookmakers to trust. Here at MightyTips, we will help you with the selection process by picking out the best online bookmakers and we will also be highlighting the crucial characteristics which enable each site to stand out in this highly crowded and competitive market.

Best betting sites in UK

Found: 17 Bookmakers

Rank Bookmaker Bonus Claim
1

JeffBet

Bet £10 & Get £30 in Free Bets

New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply , 18+, #Ad, Begambleaware

18+ T&C apply, BeGambleAware.org

2

Vegas Mobile Casino

Bet £10 & Get £20 in Free Bets

New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. 18+, BeGambleAware.org, #AD

18+ T&C apply, BeGambleAware.org

3

7bet

100% Welcome bonus up to £50

18+ T&C apply, BeGambleAware.org

4

The Online Casino

Bet £20 & Get £40 in Free Bets

New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.#AD,18+

18+ T&C apply, BeGambleAware.org

5

10bet

100% Welcome bonus up to £50

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

18+ T&C apply, BeGambleAware.org

6

21LuckyBet

Bet £20 & Get £50 in Free Bets

18+ T&C apply, BeGambleAware.org

7

Bzeebet

Bet £10 & Get £10 in Free Bets

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply

18+ T&C apply, BeGambleAware.org

8

Luckster

Bet £10 & Get £10 in Free Bets

18+ T&C apply, BeGambleAware.org

9

bet365

Bet £10 & Get £30 in Free Bets

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply”

18+ T&C apply, BeGambleAware.org
10

Betfred

Bet £10 & Get £50 in Free Bets using promo code SUMMER50

New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.

18+ T&C apply, BeGambleAware.org
11

NetBet

Bet £10 & Get a £30 in Free Bets

18+ T&C apply, BeGambleAware.org

12

William Hill

Join this respected UK sportsbook

18+ T&C apply, BeGambleAware.org

13

Bwin

Exclusive mobile promotions

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply”

18+ T&C apply, BeGambleAware.org
14

Unibet

Neverending offers

18+ T&C apply, BeGambleAware.org

15

Rhino

Bet £25 & Get £10 in Free Bets

18+ T&C apply, BeGambleAware.org

16

All British Sports

Get 10% Cashback for all bets

18+ T&C apply, BeGambleAware.org

17

Boylesports

Bet £10 & Get £20 in Free Bets

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

18+ T&C apply, BeGambleAware.org

Which betting site is the best in UK?

Screenshot of the betfred sport page

If you're looking for a trusted name in the UK betting industry then look no further than Betfred. They are a highly recognisable name due to their high-street presence and made the seamless transition into online betting in 2004. When it comes to sports betting, we found that this site easily eclipsed many of its rivals.

Whether you're looking for horse racing betting markets or prefer to bet on football, Betfred has something for everyone. We also enjoyed browsing through their collection of political markets and TV specials.

They are fully licensed and regulated by the UK gambling commission and by the Government of Gibraltar. This adds an extra layer of security and we always felt as though our details were being stored securely.

They are renowned for their generosity and we found that Betfred have far more promotions than most other operators. As of July 2024, new customers online can claim £50 in free bets when they sign up and place a bet of £10. Once you have placed your first bet, you'll also qualify for a casino bonus.

One of our favourite aspects of modern betting sites is loyalty. As punters we want to feel like we are being rewarded for placing our bets with our favourite bookmaker. Betfred now allows players to link their account to Rewards4Racing and this enables you to collect points for every £1 staked.

This betting site has a number of features including:

  • In-Play Betting
  • Live Streaming
  • Cash Out
  • Pick Your Punt
  • Best Odds Guaranteed

They provide an easy platform in which to get started and the usability factor is one of the main reasons to sign up.

Our betting experts rate Betfred as the best online betting site due to the wide variety of betting offers alongside its outstanding reputation for security.

  • Limitations
  • Below average list of payment methods
  • Not available outside of the UK (This site cannot be accessed if you go on holiday)

What to Look for in an Online Betting Site

It is never easy to settle on the perfect bookmaker. With several new betting sites each competing for your custom, it can be a time-consuming task to narrow down the field. To give you a helping hand, we've compiled a list of the most important aspects that in our opinion, will firmly enhance your overall betting experience.

  • Licensing and Regulation

    It may not be the sexiest reason for choosing a sports betting site, yet ensuring that your chosen online betting app is fully licensed and regulated is vitally important.

    The UK Gambling Commission oversees every single UK bookmaker and they help to ensure that players are treated fairly. They also help to prevent fraudulent activity from taking place as well as protecting the overall integrity of the industry. Most UK bookmakers will be licensed by the UKGC as they are one of the most respected regulators in the world.

  • Range of Betting Markets

    When it comes to choosing the best betting site, it's important that your chosen operator has a wide range of betting options. You may only bet on football or horse racing, however, should you find yourself tempted by something a little different, you'll want to ensure that you are able to find this market.

    Each of our top 10 betting sites has been chosen on the strength of its markets, however, it's advised to have a quick browse before signing up in order to ensure that you aren't going to be left short-changed.

  • Bonuses and Promotions

    This is a big one. Top betting sites will offer an incentive for new UK players to sign up for an account. These welcome offers take on a variety of forms and it's important to read the terms and conditions. The welcome offer may just be a 1 x £10 free bet, yet it may also take the form of money back as a free bet.

    Bookmaker offers aren't always exclusively available to new players as many of the best online betting sites also offer a great range of ongoing promotions for existing customers.

    In most cases, you will need to place a qualifying bet, however, occasionally, you may be the beneficiary of a completely free bet.

  • User Experience

    Usability is often underestimated by bettors, however, we consider this an extremely important aspect of the betting experience.

    Some new sports betting sites tend to encounter teething problems whilst some more experienced operators occasionally find that they have glitches and gremlins within their app.

    Before signing up, you should test out some of the best bookmakers and see if you find it straightforward to navigate between pages and carry out simple actions such as adding selections into your betting slip.

  • Payment Methods

    We always prefer betting sites which offer a wide variety of payment options. In 2024, many bookmakers have added Apple Pay and Google Pay to their list of deposit methods and we hope to see other operators follow suit.

    e-wallets remain one of the most popular payment methods whereas online bank transfers are a decent alternative option. Most UK bookmakers offer a wide variety of these markets and we look fondly on any site which has an exhaustive list of payment options.

  • Customer Support

    If you encounter an issue claiming your £10 free bet or you've had a bet at odds of 7/2 and have been paid out at a different price, then you'll be feeling fairly aggrieved. This is where customer support comes in extremely handy.

    We look for bookmakers which offer a variety of contact methods and also favour those who respond swiftly. If you do run into an issue, you'll need to know that someone is ready to help resolve this conundrum.

Top 10 Best Online Betting Sites in the UK

There are many betting sites available in the UK and we've taken the time to assess each and every one of them. We've spent time studying each operator and we have done a deep dive into their offerings. its been a time-consuming process, but our efforts will enable you to pick out the best online sportsbook to suit your requirements. We've left no stone unturned and we have worked tirelessly to assess every single aspect. From welcome offers to payment methods, we've got it all covered and have meticulously put together our list of the top 10 online betting sites in the UK:

1. William Hill

Screenshot opf the william hill sport page

William Hill are one of the biggest names in the betting industry and are well known in the UK due to their high-street presence. They have a full range of markets available on their site and they regularly offer players the chance to claim free spins at their excellent accompanying online casino.

Affectionately nicknamed 'Hills', this legendary UK brand is fully licensed and regulated by the UKGC and are renowned for their wealth of football and horse racing betting markets. Their experience in this industry shines through and we thoroughly enjoyed using their slick and efficient product.

As of July 2024, William Hill are offering a generous £30 welcome bonus which can be triggered by placing a £10 qualifying bet on any sports market. For example, if you place a 1 x £10 football bet on the Champions League, you will receive your bonus money within 10 hours of settlement (often quicker!) and these are paid out 3x £10 free bets. Newer promotions such as 2 Up and Bet Builder Xtra, of which the latter is explained in our full William Hill sportsbook review, are very interesting additions to this already impressive betting site.

Users can also stream live horse racing and greyhound racing via WHTV, which is available on both the main desktop site and mobile app. They regularly enhance odds on the highest-profile football matches of the day and they will also boost your returns on accumulator bets consisting of four or more selections.

When it came to making a deposit, we found the whole process to be simple and straightforward. There were ample deposit options available including VISA, PayPal, Neteller and PaySafeCard. William Hill has set the minimum deposit at £10 and this is particularly noteworthy, as many other UK operators have recently increased the minimum payments for e-wallet users.

We enjoyed the simplicity of the William Hill app and we also found plenty of fun features such as Bet Builder, live streaming and in-play betting. It is one of the best football betting sites in the UK, yet it seems to excel at other sports too and is particularly popular with horse racing fans with Racing Radio broadcasting and providing expert tips each and every day.

As our expert reviewer concludes:

Our William Hill sportsbook review demonstrates that there is hardly any downside to betting with the bookmaker

  • Limitations
  • The app occasionally glitches and needs to be restarted.
  • Some payment methods such as PayPal and Neteller are excluded from many of the bonuses

2. Unibet

Screenshot of the unibet sport page

Unibet may not be as much of a household name as William Hill and Betfred, yet it has slowly become one of the reliable bookmakers in the UK. Founded in Sweden in 1997, this impressive betting site has gone from strength-to-strength and is fully licensed and regulated by the UKGC. As our Unibet review explains, this is a bookmaker which 'set the standard when it comes to bonuses and promotions' and there are plenty of offers currently available for both new customers and existing Unibet customers. With 11 million users around the globe, this bookmaker is hugely popular and it is easy to see why it has become the go-to site for many UK punters.

We found that Unibet offers a superb user-experience as well as a full range of sports betting markets. There 35 sports listed and that includes the lesser-spotted winter sports. If you consider your sports betting interests to be fairly niche, then there is a good chance that Unibet will have plenty of interesting markets for you. The in-play options were also plentiful with a wide range of betting markets covering ongoing events from the world of tennis, snooker, golf and volleyball.

We found that Unibet provides one of the best user-experiences and although we predominantly used their mobile app, the desktop equivalent was equally as simple to navigate and we found it straightforward to move between the different sections of the site.

As of July 2024, Unibet offers an eye-catching £40 cashback offer. Here, new customers will get 2 x £10 bets when they sign up and stake £20 on horse racing. We really like bookmakers which offer their players a chance to choose from a number of welcome offers and at the time of writing, Unibet most certainly fulfil this criteria. There is a 3x wagering requirement on bonus funds, however, this is relatively low compared to many of their fellow online bookmakers. The refer-a-friend bonus scheme is also worth a mention as you can claim up to £150 by recommending Unibet to three friends. Once they register and meet the wagering criteria, you will receive your bonus funds.

Making a deposit with Unibet was exceptionally straightforward and we found that the list of payment options was plentiful. The £5 minimum deposit threshold on all debit cards is an excellent way to appeal to low-stakes punters.

New UK customers will enjoy exploring this exciting betting site and it really has become one of the best betting options in the UK. There are a number of extra touches which make this online bookmaker extra special including the addition of a bet calculator and their accompanying blog which offers tips and insight from their respected team of betting analysts and journalists.

As our Unibet review concludes: "We are big fans" and this is a bookmaker who will not let you down when it comes to online betting.

  • Limitations
  • Limited live streaming options currently available
  • Cash Out is limited to a small section of sports

3. Parimatch UK

Screenshot of the parimatch UK sport page

Compared to many of our other recommended betting sites, Parimatch feels like it is a relative newcomer, yet this Ukrainian company has been operating since 1994 and undoubtedly deserves its place on our list of top betting sites. This savvy operator fully understands the UK market and has created a highly enjoyable and polished online sportsbook.

As our Parimatch review explains, this bookmaker has 'brought fresh ideas to the world of sports betting' and they have certainly produced an eye-catching mobile app which we found to be pleasingly speedy as well as largely gremlin-free.

We found the registration process to be pleasingly simple and after submitting our personal details, we were automatically verified and were able to begin our betting journey with Parimatch UK. Although we were left a little disappointed by the lack of available payment methods, they did make it very straightforward to make our initial deposit and begin betting.

There are many popular features available on the site including Bet Builder, In-Play Betting and Cash Out. These are staples of modern bookmaking, but it is good to see them feature prominently here.

As of July 2024, we counted 36 different sports listed including cycling and greyhound racing. We also enjoyed browsing the entertainment markets which had odds on the Sports Personality of the Year and Love Island. Earlier in the year, Parimatch also had an impressive selection of Eurovision markets too.

UK customers can currently choose from a number of welcome offers and these will are likely to vary depending on the sporting schedule. As of July 2024, Parimatch have created specific welcome bonuses for football, tennis, UFC and horse racing punters. If you require a more generic bonus, then you can also take advantage of their Bet £10 and Get £20 Sports Welcome Offer. Once you sign up and place a bet within 7 days, you will receive 4x free bets (£5 each) and these can be used on any sports betting market of your choosing.

We were immediately drawn to this site due to their eye-catching black and yellow colour scheme. The design is fantastic and both the website and app are both pleasingly simple to use. They've clearly put plenty of thought into how users will be using the mobile app and this hard work appears to have paid off.

Although we found their live chat service is a little on the slow side, we firmly believe that Parimatch is an impressive newcomer to the UK betting scene and if you're planning to place a football bet or you fancy a flutter on the afternoon's racing, then you could do a lot worse than join this fast-growing betting site.

  • Limitations
  • No live streaming events currently listed on the site
  • The Live Chat was a little slower than we had hoped.

4. Spreadex

Screenshot of the spredex sport page

Spreadex stands out from the crowd for a variety of reasons. It not only offers you the chance to place spread bets across a variety of sports but it also offers financial trading opportunities.

Their site may be a little heavy on information and it potentially lacks the finesse of other betting sites, yet it is fully loaded with betting opportunities and is one of the best horse racing betting sites when it comes to world-wide coverage (Japan, USA, South Africa, Australia etc). Although it might look a little complicated at first, we found that you can soon get used to way this site operates.

Having been operating since 1999, Spreadex have earned their stripes and it is good to see that they are fully licensed and regulated by the UKGC. They have a reputation for being a smart operator and they also provide statistics to help bettors to potentially improve their selection process. Don't worry, you won't need to possess a maths degree in order to get your head around this site and if you find yourself struggling, the good news is that Spreadex provides several helpful tutorials and these can be used to help you settle in.

Their welcome bonus is relatively fuss-free. Once you have signed up and made your initial deposit, you will be required to place £25 on any fixed odds betting market in order to receive £50 in bonuses. Free bets are paid as follows: 5x £5 free fixed odds bet, 4x £5 spread bets and 50 free spins on Starburst. This is a really good way to get started and it also enables you to sample several different areas of this unique online operator. If you plan to stick to the sportsbook, then the bonus money will present you with an opportunity to test out the spread betting markets as well as try out their accompanying online casino.

As our full Spreadex review concludes, this site is 'a unique option', yet we understand that it may not be the perfect choice for everyone. UK bettors are advised to browse the site before signing up, however, it is pretty hard to ignore this impressively detailed operator, especially when they offer such a generous and simple welcome bonus.

  • Limitations
  • Selection of payment methods is underwhelming
  • Inexperienced punters may be put off by the overload of information on the home page.

5. Luckster

Screenshot of the luckster sport page

Luckster first launched in 2021 and is one of the more impressive new betting sites in the UK. It was created by Aspire Global International, who are already responsible for a number of UK betting sites and online casinos. As a result, the layout may feel very familiar to some of the more experienced punters.

Luckster claims to offer a 'stress free way to deposit'. Their list of deposit methods is certainly impressive and exhaustive and this gets a huge thumbs up from us. Unlike some of the other bookmakers in the UK, Luckster understands that not everyone is willing to part with the debit card details and it was good to see that we were offered plenty of alternative payment options. There is a minimum deposit of £10 which is fairly standard across the board.

They possess all of the betting features that you'd expect from a modern sportsbook and with Luckster, you'll be able to cash out your bets, wager on an array of live in-play events as well as create a bet builder across a range of different sports. Odds boosts are fairly frequently dished out and we thoroughly enjoyed being able to enhance our accumulator bets each weekend.

When you sign up for an account and place a £10 fixed odds bet, you'll be able to claim a free £10 bet token and this bet will be credited upon the settlement of your qualifying wager. Although this isn't the most generous welcome bonus available for UK punters, Luckster have opted to keep it nice and simple. It is one of the simplest welcome offers on the market and the terms and conditions are very clear and easy to follow.

Existing players can also claim 77% extra on their pre-match combo bets, although we were disappointed to find that any additional promotions appeared to be in short supply.

As Luckster review explains, this operator prides itself on speedy payouts and they certainly excel when it comes to deposits and withdrawals. They also offer competitive odds across a variety of events.

When it comes to market depth, Luckster is one of the best bookmakers in the UK. We were impressed to find markets on stock car racing, Pesapallo, waterpolo and speedway. The majority of these markets were not available with 90% of UK bookmakers. The range of eSports markets is also admirable and these are mixed in with other sports so it's really easy to find the latest odds on League of Legends, Counter-Strike, Dota 2 and Arena of Valor. This is likely to appeal to younger bettors and it's good to see Luckster reacting to current trends.

There are one or two areas which clearly could be improved, yet it is still relatively early days for this bookmaker and we are very pleased to see that they are clearly heading in the right direction.

  • Limitations
  • No mobile app currently available.?The site can still be accessed using a mobile browser.
  • Lack of promotions currently available for existing Luckster players

6. Rhino

Screenshot of the rhino sport page

Rhino Bet is another bookie which was created and launched in 2021 and they have spent the last few years trying to get a foothold in the UK market. It has endeavoured to try and stand out from other online betting sites by focusing on betting features and we are happy to confirm that they have managed to create an enjoyable betting experience for UK players.

As our Rhino Bet review explains, this site is 'easy to use and navigate' and they have created a very slick interface which makes it simple to glide between different markets. The site has a very clean and uncluttered feel to it and everything appears to be laid out in a logical fashion. The betting slip and the A-Z of the sports are both easy to locate with Rhino aiming to simplify the process for UK bettors.

The blue text on a dark background pops out of the screen and creates an eye-catching sportsbook.

Their current welcome offer is unlikely to have punters salivating, yet they do have a plethora of ongoing promotions available. There is no sign of a dedicated promotions page, however, they do tend to list all of their latest offers along the top of the home page, so it's always worth keeping an eye on this.

There are daily price boosts available and throughout Euro 2024, they were paying out on first goalscorer bets, even if they were ruled out by VAR. These extra little touches help to stand it out from the crowd. Recently, Rhino Bet have been pushing their Build-a-Bet tool and they have introduced a handful of offers which will reward players who utilise this feature.

They have some of the best odds available on certain markets and these regularly help it to stand out from the crowd.

There are around 20 different sports listed on the Rhino Bet website, which is slightly lower than many of their rivals, however, within each of these categories, there are loads of different leagues and competitions. They have focused on the most popular sports and ensured that bettors have plenty of betting options available at any given time.

It is easy to get in touch with this bookmaker using the live chat service and I found that the mobile app was equally as user-friendly as the desktop equivalent.

Arguably the most disappointing aspect of Rhino Bet's operation was the low number of deposit and withdrawal methods. Debit Cards and Bank Transfers are the two main ways to fund a betting account, however, the addition of e-wallets, Apple Pay and prepaid cards would take this online bookmaker to the next level.

  • Limitations
  • Poor range of deposit methods with only debit cards and bank transfers currently available
  • There is no dedicated promotions page currently listed on the Rhino Bet site.

7. Bzeebet

Screenshot of the bzeebet spoet page

Most UK bettors are likely to be fairly unfamiliar with Bzeebet with this online bookmaker having first launched its betting site in 2023. However, punters needn't worry about their lack of experience as they are owned and operated by Aspire Global International, who are responsible for a number of other successful betting sites, including Luckster.

They are fully licensed and regulated by the UKGC and have created a highly efficient and enjoyable betting platform.

Our full Bzeebet review praises this site's 'simple and comprehensive layout' and unlike other UK betting sites, you are unlikely to have any trouble finding your preferred betting markets. The layout and organisation of this site is impeccable and although the size of the text is a little on the small side, the overall design is aesthetically pleasing.

There is an incredible amount of depth to their markets with 30+ sports currently listed on their site and hundreds of live in-play betting opportunities each day. Similar to Luckster, they have mixed their eSports markets in with the A-Z sports, so if you're searching for a specific tournament or event, this makes it much easier to locate without having to wade through multiple menus.

There are plenty of potentially betting opportunities within each category with 110+ American Football markets listed. Astonishingly, there are over 100 different Table Tennis betting options currently available with Bzeebet.

If you want to claim Bzeebet's free £10 bet to help you get started, then you must place a fixed odds bet at odds of 1/1 (2.0) or greater. It is a remarkably simple welcome offer and although winning bets are paid as bet tokens, you'll be able to place this on a market of your choice and as we've already highlighted, there are plenty of these to choose from!

Elsewhere, existing Bzeebet players can also claim a combo boost, place a bet builder and cash out any potential winning bets. There are plenty of features here which are likely to keep most UK punters satisfied.

  • Limitations
  • Some more promotions for existing players would be a welcome addition
  • No Live Streaming currently listed on the site

8. 21LuckyBet

Screenshot of the 21luckybet sport page

Our immediate impression of 21LuckyBet is that this is a slick and modern online sportsbook. Their site launched in 2022 and they have been improving their offering ever since. They are fully licensed and according to our 21LuckyBet review.

This bookmaker guarantees numerous unique features, including the leaderboard of the most active punters, to make your wagering not only lucrative but also extremely fun.

21LuckyBet have changed their colour palette over the past 12 months and the site is now much easier on the eye than in its previous incarnation. Although you can access their site using a mobile browser, they currently don't have a downloadable mobile app available at the time of writing (July 2024) and this feels like it could potentially be a bit of an oversight in this modern era.

Nevertheless, their sports betting offering is plentiful and they have a fairly generous rewards scheme, plus additional offers and there are occasional free bets available on selected markets for upcoming and ongoing sporting events.

There is 10% cashback up to £500 and as of July 2024, new customers can currently enjoy a £40 free bet when they sign up and make a minimum deposit of £20.

This bookmaker has created an eye-catching product which feels modern and fresh. Although it isn't necessarily the easiest to navigate, the inclusion of a favourites section is a savvy move and we found that we could pop all of our favourite competitions and events in here and this made it far easier to place bets quickly and efficiently.

The current list of payment methods is excellent with the usual suspects sitting alongside e-wallets and pre-paid options such as PaySafeCard. We found it easy to sign up and make our first deposit and get started with 21LuckyBet.

21LuckyBet still has a few improvements to make and that is to be expected from this relative newcomer. However, they have created a decent platform for placing football bets and enjoying hassle-free wagering across a variety of sports.

  • Limitations
  • No Mobile App currently available

9. bet365

Screenshot of the bet365 sport page

Bet365 is one of the best-known and recognised online sports brands in the world. It was one of the first UK sportsbooks to offer live streaming capabilities and it has been at the forefront of innovation over the last couple of decades and has won countless awards in the process.

Their mobile app is incredibly user-friendly and everything is laid out in a logical fashion. This huge international operator accepts a wide range of payment methods including PayPal, Trustly, bank transfer and Apple Pay. The latter is significant as very few online sportsbooks currently accept this modern method.

Our bet365 review suggests that they are 'doing everything to ensure an unforgettable betting experience' and we really love the recent addition of free-to-enter competitions such as the 6 Horses Challenge and 4 Scores Challenge. These are excellent touches which help to keep punters (including us!) returning each and every week.

Their list of sports betting markets is truly comprehensive and it's difficult to think of an event that doesn't feature on their site. You can bet on Trotting, Aussie Rules as well as Fantasy Sports. The latter is a recent addition in which you are tasked with building a squad to compete with fellow bet365 users. Their database of live betting odds is extremely impressive and we really liked the addition of live stats which are the perfect accompaniment to the ongoing action.

Bet365 currently offer all new customers £30 in free bets when they sign up and place a qualifying bet of £10. These will be paid as bet credits and will be available to use on any market. This is a fairly straightforward welcome offer and this gives new players the chance to sample this site's wealth of markets.

Bet365's 2+ Goal Early Payout is extremely popular and this has been replicated by other UK betting sites. They also offer tennis acca boosts, soccer acca boosts and the 'tennis retirement guarantee'. With the latter, bet365 promises to pay you out as a winner if your chosen player's opponent has retired through injury. Most bookmakers in the UK will simply void the selection in this instance.

You can also watch all UK and Irish horse races for free on the app. We were pleased to see that every match at Wimbledon was also being streamed by bet365 this summer.

There are very few negative aspects to bet365, although the relatively recent update has potentially made the app a little less functional. With a minimum deposit of just £5, this is the ideal bookmaker for inexperienced UK punters and once signed up, you can take full advantage of a ton of great promotions.

  • Limitations
  • Recent app updates have made it ever-so slightly less user-friendly

10. 10bet

Screenshot of the 10bet sport page

10Bet now has over two decades of experience in the UK market and they have become a household name amongst punters. Although 10Bet has firmly established itself with football fans and bettors, it also offers a vast array of sporting markets covering everything from MMA to Rugby League. Within each category, there are plenty of betting options with most top flight football matches now offering 300+ different bets.

Although 10Bet tends to promote upcoming matches in the Champions League and the Premier League, it has a vast array of alternative football leagues and competitions including Under-21s and club friendlies.

Newcomers can claim 100% back on deposits of up to £50 and this provides a terrific way of getting started. This is a decent welcome offer as it also appeals to low-stakes punters. if you're only able to deposit £10, you'll still be able to claim a £10 free bet which can be used on any sporting market.

There are plenty of other offers currently listed on the dedicated promotions page. 10Bet also payout on any team which races into a 2-goal lead and there are up to 100% boosts on all winning accumulators. As our 10Bet review advises, it's always best to keep checking the promotions on a weekly basis as many of these bonuses are built around the sporting schedule with new offers being added ahead of major events such as the Super Bowl and the French Open.

10Bet is fully licensed and regulated by the UKGC and they have firmly established themselves as one of the most trustworthy and reputable operators in the UK.

We found 10Bet's site easy to navigate and we rarely encountered any issues when using the mobile app. It was quick and easy to download and we got started within seven minutes of loading up the App Store.

Features such as Cash Out are now available on the majority of markets. 10Bet have worked hard to improve these features as previously we had been disappointed to find that cash out wasn't available on many sports. Nevertheless, players can now cash out or partially cash out their bets on the majority of events.

Bet Builders are also a popular addition to the 10Bet site, however, we were left a little disappointed by the small number of markets which were eligible to add to our wager. This is an area which could be improved.

  • Limitations
  • No live streaming available
  • Limited markets available on most Bet Builders

UK Bookmakers Compared

Table about UK Bookmakers Compared
Bookmaker App Bet Builder Live Streaming Free Bets Max Payouts
Betfred Yes Yes Yes Yes £100,000
William Hill Yes Yes Yes Yes £1,000,000
Unibet Yes Yes No Yes £100,000
Parimatch Yes Yes No Yes £1,000,000
Spreadex Yes Yes Yes Yes £1,000,000
Luckster No Yes No Yes £10,000
Rhino Yes Yes No Yes No Max
Bzeebet Yes Yes No Yes £90,000
21LuckyBet No No No Yes £25,000
bet365 Yes Yes Yes Yes £1,000,000
10Bet Yes Yes No Yes £50,000

Best Betting Sites by Category

As our reviews have shown, there are plenty of UK betting sites which are each offering a very similar service. When it comes to choosing the right bookmaker for you, you may need to dig a little deeper and assess your own betting preferences and requirements. We've put together a list of the best betting sites for each sport and these are based on our own experiences of having sampled each operator over the past couple of years.

3 UK betting sites for Football Betting

10Bet

If you're planning on placing regular football bets, then 10Bet should certainly fulfil all of your requirements. This site offers an extensive range of events and there are over 250+ different markets for each match and this increases further when it comes to high-profile televised ties.

With statistics and data so widely available these days, punters are looking for as many different markets as possible and 10Bet offers us the chance to bet on corners, cards, player passes, players shots on target, tackles and assists.

Furthermore, the majority of their ongoing promotions are tailored towards football fans with several additional offers becoming available ahead of major events on the footballing calendar such as the Euros and there will also be plenty of enticing offers that will be launched ahead of the new Premier League season.

Unibet

You can tell that Unibet prioritise football betting as the majority of their 'top picks', which are listed on their homepage, tend to focus on upcoming football fixtures. This bookmaker takes the sport extremely seriously and often has the best odds available when it comes to the early outright betting markets.

Unibet are a betting site who offer countless football-specific promotions and they also give punters the chance to enter their fantastic free-to-play competitions such as Golden Goal.

On their promotions page, each of the first four offers listed are tailored towards football bettors and with thousands of fixtures going live each day, this is the ideal bookmaker for those who enjoy placing in-play wagers on the beautiful game.

Spreadex

Don't be fooled by the placement of Spreadex's football section, this is a bookmaker who take this sport extremely seriously.

Amongst many other things, they offer additional spread markets which are not widely available with other UK betting sites.

You can wager on shirt numbers (total number of goalscorers based on shirt number) and match performance (points are awarded for goals, corners, cards etc). These are brilliant ways to follow the game, and don't worry, if you're a footballing traditionalist, you can also access fixed odds favourites such as total goals, total corners as well as anytime goalscorers.

3 Best UK betting sites for Horse Racing

bet365

Bet365 has a reputation for being the most innovative bookmaker in the UK and they currently offer a huge range of horse racing betting opportunities. Whether you're casting your eye towards Royal Ascot, the King George Chase or you've decided to look further afield, this betting site appears to have every single race covered.

You can also stream every UK and Irish race using the desktop site and app, meaning that you won't miss a single moment of your chosen race with bet365.

They also offer free-to-play games each weekend and ahead of all major UK (and some Irish) festivals. Although our tipping left a lot to be desired, we were delighted to be able to test our knowledge as we attempted to pick six winners from selected races. All you need to enter this competition is a bet365 account.

Bet365 now offers additional places on a handful selected races each and every day.

Betfred

Betfred have a longstanding reputation in the world of horse racing having sponsored several prestigious races over the last couple of decades including several of the Classics.

They currently offer punters the chance to watch each and every UK contest via their live streaming service and we're pleased to report that the picture quality is crisp and clear.

Similar to Bet365, Betfred also offers extra places on several races throughout the day as well as additional offers such as Best Odds Guaranteed. You will also get your bet refunded, up to £10 if your chosen horse finishes second in one of the selected races.

If you're thinking of placing a horse racing bet anytime soon, then you're likely to find everything that you're looking for with Betfred. They have loads of great offers and boosts each and every day.

William Hill

William Hill is an established name in the UK and they have a longstanding association with horse racing. Similar to Betfred, they sponsor a number of high-profile races and meetings throughout the season and they also have a number of unique services which will undoubtedly appeal to horse racing enthusiasts.

Racing Radio is a dedicated service which can be accessed via the desktop site and app. Here, you'll be able to hear from a panel of experts who give their tips on each and every UK and Irish contest. You can also stream every single race on WHTV with no qualifying bet required.

There are additional places available each day as well as several boosts on market favourites. Once you sign up for an account, you can also take advantage of their Bet and Get offers on standout races. Flash Odds are a nice addition to the site and these tend to become available at the weekend during major race meetings.

3 Best betting sites for In-Play Betting

Parimatch

Parimatch pride themselves on offering a comprehensive live betting experience for its users. They cover numerous sports with football, darts, snooker, golf and eSports all available in-play.

Once an event goes live, Parimatch punters can make their way to the dedicated live in-play section to find the latest prices. Those who are planning on having a football bet can choose from several different markets including pre-built picks which offer you the chance to combine two or three selections.

Payouts are speedy and Parimatch rarely suspends its markets for too long when there is a sudden change in circumstance.

All British Sports

All British Sports is a relatively new name on the UK market, yet they have created an excellent portfolio of live betting events. Their betting site may be a little on the simplistic side, yet it is very easy to navigate and you can easily find your way to the in-play betting section.

In-play bettors can choose from a variety of sports including football, snooker, volleyball, basketball, tennis and eSports. Although the options are currently fairly limited, live streaming is available on some ongoing events.

Markets are fairly quick to update and you can always find plenty of live betting opportunities with All British Sports.

Boylesports

Boylesports is an established name and UK bettors will undoubtedly be familiar with this renowned Irish operator. Their site is simple enough to navigate, although the in-play section is perhaps a little harder to find as it is located on the left-hand side of the home page.

Nevertheless, once you arrive here, you'll find plenty to your liking. Boylesports have priced up several events with tennis, cricket, snooker and golf amongst the sports that are regularly available.

As well as being able to freely place bets on each of these sports, you'll also be able to live stream a limited selection of events. Tennis and basketball games are regularly available on this service and this provides a fantastic way to follow the progress of your flutter.

3 Best UK betting sites for Mobile Betting

NetBet

NetBet have established themselves as one of the best bookmakers in the UK and they have created a fantastic app which greatly enhances the overall betting experience. This can be easily downloaded from the App Store and it is incredibly easy to set up.

We noted the simplicity of using this app and it was really easy to get started and place our first bet. One of our favourite aspects of this mobile betting site was the ability to live stream ongoing events and we found that there were plenty of live in-play opportunities available on a daily basis.

Having sampled this app, we are unlikely to go back to using the bog standard desktop site anytime soon.

Betway

Founded in 2005, Betway is a renowned UK betting site who have created an excellent betting app to sit alongside their extremely efficient desktop product.

It’s ridiculously quick to download and install and if you don’t have a Betway account, you can easily sign up using the iOS or Android app.

The app is straightforward and simple to use. Assembling an accumulator is a speedy process and those who are short of time will be pleased to hear that bets can be placed in a matter of seconds.

Live streaming is available on the App alongside live betting, bet builders and cash out. Betway users can also easily hop across to the accompanying online casino.

Betway is one of the premium eSports betting sites and this is reflected in their mobile app with hundreds of tournaments priced up every week.

21LuckyBet

You may be wondering how a betting site which does not offer a dedicated mobile app has made it onto this list...

21LuckyBet can be accessed using a mobile browser of your choice and that allows you to place your bets accordingly.

We were impressed by the site's mobile compatibility and it sits perfectly on the smaller screen. It mirrors the desktop site and its quick and easy to navigate between pages. With several horse racing and football markets priced up as well as hundreds of daily in-play opportunities, 21LuckyBet is a brilliant mobile betting site. The addition of a dedicated app would be a great way to attract more punters to their product.

3 Best UK betting sites for Live Streaming

bet365

Bet365 was the innovator of live streaming and they show thousands of events on a weekly basis. They have so many events that they have created a live streaming schedule and this can be accessed on their desktop site. You may want to consult this in order to ensure that you don't miss any of the key upcoming events. A quick glance at the listings show us that bet365 is streaming events from the world of table tennis, eSports, badminton and darts this week.

You can watch live pictures whilst having the latest betting odds open on your screen and you can also view multiple events simultaneously.

All UK and Irish horse racing events are available for live streaming and you can also enjoy greyhound racing on both the desktop site and app. The best thing about this service is that you don't need to place any qualifying bets in order to access these high-quality live pictures.

Sportingbet

Sportingbet has hundreds of live streaming events available daily. Players can make their way to the in-play section of the site and click on the ‘Live Streaming’ filter button to bring up a list of the available matches.

Most tennis tournaments are available to live stream alongside some domestic and international football matches. eSports, snooker and table tennis are also regularly streamed by this bookmaker.

Players can access pictures on both the desktop site and the mobile app and these are available to anyone who has an active Sportingbet account.

Spreadex

Spreadex tends to do things differently. As well as offering spread betting opportunities, they also give their bettors access to pictures of several sporting events daily. Whether you're a football fan, a follower of snooker or a basketball obsessive, you'll be able to find something to watch with Spreadex.

The live streaming options are all listed on the dedicated in-play page of the site and these can be accessed on both the desktop site and on the mobile app. This provides the perfect accompaniment to the live betting experience as it is much easier to follow the progress of your wager in real time.

3 Best UK betting sites for Tennis betting

bet365

Tennis fans love placing their bets with Bet365. This site offers live streaming of several events each day including ATP, WTA and Challenger Tour tournaments. They also offer up-to-date stats on each live match to accompany the pictures.

Bet365 also have several ongoing tennis promotions and as we've previously mentioned, they promise to pay out all bets as winners if the opposition player retires due to injury. This is hugely important, particularly if you are regularly placing tennis accumulators as this could be the difference between a winning and a losing multiple bet.

Tennis Acca Boost is another great addition and is yet another reason to place tennis bets with this standout UK bookmaker.

Unibet

I was quite surprised by the sheer depth of Unibet's tennis offering. This bookmaker has priced up multiple events from around the world and as well as the more high-profile competitions, they also have odds available on the ITF Tour and the UTR Pro Tennis Series. This is an impressive array of options for tennis bettors to pick from.

Several of these matches are also available for live streaming and those with a positive balance can access pictures of ATP, WTA and Challenger Tour matches.

Unibet have also recently added 'Match Insights' which is available on all Grand Slam contests as well as most ATP and WTA competitions. These use stats to suggest potential bets both pre-match and in-play.

HeySpin

There is a seriously impressive range of tennis events listed on the HeySpin site. These include all ATP and WTA competitions through to most ITF events.

HeySpin will also have selected boosted odds each and every day and these are a great way to enhance the prices on popular markets.

We also enjoyed the 'Highlights' section of the tennis section. There are some seriously busy weeks on the tennis calendar and this page allows us to pick out the standout contests without having to wade through every single competition.

3 Best betting sites for Rugby betting

Betway

Betway are an established UK bookmaker and they have created a comprehensive portfolio of rugby betting markets. Whether you’re a fan of the Gallagher Premiership or a keen follower of The Super League, this online bookmaker has every single match priced up days in advance.

Away from the domestic action, Betway also has odds available on the 2027 Rugby World Cup and the European Champions Cup.

Rugby fans can also sign up for Betway’s Free Bet Club with any weekly rugby wagers contributing to the overall total and enabling players to potentially earn themselves a completely free bet.

Although Betway cannot boast the widest range of rugby markets for each match, they do tend to expand this selection once the game goes live.

Boylesports

Boylesports is one of the best rugby betting sites in the UK and they have several bespoke offers relating to upcoming fixtures. Punters will be paid out early if their side got 14 points ahead and this applies to both singles and multiples. Acca Boosts may also be used on both codes of the game and we were pleased to see that you can also insure your rugby accumulator to avoid the inevitable disappointment of being let down by a single leg.

There are plenty of markets to choose from and the addition of the 'Top Bets' section helps punters to narrow down their potential bets ahead of upcoming fixtures.

Spreadex

Spreadex pride themselves on being one of the best rugby league betting sites in the UK. As well as offering spread markets on every single Super League fixture, they also allow punters to cash out their wagers and live stream matches throughout the course of the season.

Rugby union fans can also find odds on the Gallagher Premiership, the Currie Cup and the Olympic Sevens. When it comes to international fixtures, Spreadex offers 150+ markets on most matches.

3 Best UK betting sites for Cricket betting

Sportingbet

Cricket is one of the most popular pastimes in the UK and Sportingbet delivers an enviable selection of markets and betting opportunities to fans of this sport.

Cricket can be located in the A-Z section of the site and there are ample tournaments priced up every week. Sportingbet offers punters the chance to bet on both domestic and international games. The Hundred, T20 Blast and upcoming ODIs are all listed and each of these events will also be available in the live betting section once the first ball has been bowled.

Sportingbet’s site is remarkably simple to navigate and this makes it very straightforward to sign up and begin placing cricket bets.

Bzeebet

Bzeebet has a comprehensive database of cricket betting odds on their site. They have numerous live betting opportunities with in-play matches taking place all over the world.

Whether it's cricket from the UK, US, Sri Lanka or India, Bzeebet has ample betting opportunities and they also excel when it comes to international markets.

The boosted odds section is a good addition and although this page tends to go through several fallow periods, it tends to come alive during international tournaments or ahead of a crucial test series.

JeffBet

The first thing that we noticed about JeffBet is that they offer far more cricket markets than the majority of their UK rivals. When it comes to the domestic action, they have odds available on the The Hundred (men and women), County Championship and even the Rachael Heyhoe-Flint Trophy.

Further afield, JeffBet have markets available on matches in Sri Lanka, Japan, India and Trinidad and Tobago. This is a seriously impressive range.

Most of these matches will be available for in-play betting with the addition of a live scoreboard further enhancing the betting experience.

3 Best betting sites for Formula 1 betting

Betfred

When it comes to betting on F1, Betfred are one of the best UK operators. Not only have do they offer odds on the race winner market, they also give punters the chance to explore alternative options such as podium finish, points finish and fastest lap.

Betfred have also teamed up with the Racing Post which brings an extra layer of insight to upcoming races. Punters can read the RP Verdict and RP Spotlight and this is easy to locate the top of the race winner market.

Each race is available live in-play and the same applies for both practice and qualifying.

The Online Casino

This site isn't always the easiest to navigate, however, it's worth sticking with as they have ample Formula 1 markets priced up. We were impressed by the range of options with punters able to predict which drivers will manage to clinch a top 2, top 3 or top 6 finish.

There are also a notable array of practice markets including match-ups between drivers as well as top three finishers.

In-play betting will become available once each race (practice and qualifying too) gets underway and there are several additional markets which will be added to the site at this point.

21LuckyBet

Formula 1 fans can find plenty of motor racing markets with 21LuckyBet. Punters are able to bet on the constructors championship and there also several seasonal match-ups (e.g Williams vs Sauber) too.

There are between 15 and 20 markets for each Grand Prix which is a seriously impressive collection of betting options. Once again, punters can bet on each practice session and picking drivers to finish in the top two, top three, top six or top ten is another potential way to wager.

3 Best betting sites for Golf betting

bet365

Golf punters in the UK simply love using Bet365 for placing bets on upcoming golf tournaments. This bookmaker price up their markets on a Monday morning and this tends to be much quicker than any other online site.

Furthermore, their odds are often standout and they are rarely beaten when it comes to the early prices on European and PGA Tour events.

Bet365 enhance prices ahead of majors and has a wealth of different markets available every week and UK punters can pick out players to finish in the top five, top ten or top twenty. You can also find markets on wire-to-wire winners, top nationality, match-ups and players to lead after the second round.

It's really simple and straightforward to place golf bets with bet365 and the sheer breadth of different markets available is hugely appealing to golf aficionados.

Boylesports

Boylesports have managed to build up a faithful band of golf punters each and every week due their willingness to extend the number of places. They currently offer eight places on pretty much every single PGA tour event and their 'Pick Your Place' promotions give bettors a chance to choose between eight and 12 places for each-way purposes. This is superb and gives us the chance to control our own weekly wagers.

In 2023, they offered 12 places as standard on all majors and that trend has continued into 2024.

It's really easy to get started with Boylesports and players can make their way to the golf section of the site easily. Their welcome offer can be used in conjunction with any sporting event, so if you wish to use on an upcoming PGA, LIV or European Tour event, then this can be done fairly easily.

Betway

Betway claims to be ‘dedicated to providing the very best in online golf betting’ and they certainly deliver on this promise when it comes to the sheer range of markets. Although they aren’t as quick as Bet365 and Boylesports to price up the markets of the weekly tournaments, once they become available, bettors will be blessed with a vast array of options.

Golf is easy to find in the A-Z section and it is also prominently positioned in the live betting section. They offer betting on LIV Golf, PGA and European Tour action, whereas long-term bettors can place wagers on the Ryder Cup, Solheim Cup as well as next year’s US Masters.

Betway makes it simple to place a bet on upcoming golf events and players can now cash out on all in-play golf bets.

UK Sports Betting and Preferences

Britain is a country which is renowned for its traditions and it is a nation which enjoys reflecting on its rich history. Therefore, it isn't a surprise that many of this country's historic sporting past-times have remained extremely popular and still take place to this day.

There are several sports which are considered to be high-profile in Britain, yet they are significantly less popular in neighbouring countries. On the contrary, sports such as handball and baseball are pretty popular throughout Europe, yet they are still considered to be fairly niche in the UK and are rarely talked about in the newspapers.

You will see these interests reflected in the majority of UK sportsbooks with bookmakers tending to prioritise popular sports such as horse racing, greyhound racing, tennis, cricket and football. Lesser-known events can often be harder to find, yet the majority of these are still priced up by the odds compilers and can usually be found in the A-Z section.

Horse Racing

Horse racing is the second largest spectator sport in the UK and is steeped in history. The first recorded race is believed to have taken place in 1174.

The Grand National is still the most popular race of the year with many irregular and infrequent punters tending to place a bet on this contest. Originally named the Grand Liverpool Chase, this iconic contest has been forced to make a number of alterations over the last decade, yet it is still as popular as ever with UK punters.

There are a number of major events on the calendar and these tend to capture the nation's imagination on an annual basis. The Cheltenham Festival is considered the pinnacle of jumps racing and this four-day festival takes place in mid-March and attracts over 250,000 spectators per year. Royal Ascot, a five-day festival in mid-June, is another hugely popular event and attracts entrants from all over the world. Recent winners have hailed from the USA, France, Japan and Australia.

There are five races which are described as the 'Classics' and these are:

The Derby, The Oaks, 1000 Guineas, 2000 Guineas and the St Leger.

These races are incredibly popular amongst UK bettors and the outright markets tend to be priced up by bookmakers months in advance. Each of these contests are open to three-year olds and they are spread out across the flat season.

Football

45% of active bettors place semi-regular wagers on football and it appears to be hugely popular across all age groups. Although the Premier League and the Champions League are easily the most popular competitions, UK punters also enjoy creating accumulators on a Saturday afternoon and these may incorporate The Championship, League One, League Two, National League and Scottish Premiership matches.

European competitions such as La Liga, Ligue 1, Serie A and the Bundesliga are also pretty popular as many of these teams and their players have become familiar to the British audience having competed in the Champions League and Europa League. International events such as the Euros and the World Cup tend to produce a significant upturn in betting turnover and are a crucial part of a bookmaker's offering.

Bookies will always look to prioritise football as they know that UK punters love betting on this sport. The addition of Bet Builders has further enhanced the experience for the majority of bettors as it gives them an element of control over their bet. With punters having even more access to in-depth statistics these days, there has been a real clamour for additional markets such as player passes, tackles, shots, shots on target and goalkeeper saves.

Tennis

Tennis is also worth mentioning as this sport tends to be hugely popular with British punters throughout the summer months. The tennis season gets underway at the beginning of January in the Southern Hemisphere before concluding with the ATP Finals in November.

Tennis is a fantastic sport for betting in-play as shifts in momentum are fairly commonplace. This creates sudden and unexpected odds movements and bettors who wait patiently for the perfect moment may be able to lock-in a profit before the match has concluded. UK bookmakers offer hundreds of markets on high-profile ATP and WTA matches with boosts and enhancements on selected matches.

This sport has a long association with the UK and although the country has failed to produce many top class players (with the exception of Andy Murray) over the last couple of decades, interest in English players tends to peak during the grass court season.

Here at Mightytips, we have put together a comprehensive list of the best horse racing, football and tennis betting sites and we have highlighted each of their strengths. These bookmakers offer an incredibly vast selection of betting opportunities across the course of the season and they will have odds available on all of your favourite leagues and competitions.

How We Rank the Best Betting Sites

When it comes to picking a betting site, every single punter is likely to have vastly different requirements. Although there is seldom a betting site which is able fulfil every single criteria, our in-depth reviews will hopefully go some way to helping you make a much better choice. Our experts have analysed every single aspect of these operators and have also spent a number of months testing each of these online sportsbooks. Our endeavour will hopefully enable you to pick the perfect operator and choose a bookie that you'll be keen to use on a regular basis.

  1. Welcome Offer(s)
    We look favourably on any UK betting site which has a generous welcome offer available. These provide users with a great way to get started and play with some house money. We tend to prefer straightforward bonuses which are easy to claim and come with very few restrictions. These are often less lucrative, but they tend to be less binding, allowing users to withdraw their winnings without having to jump through hoops. Welcome offers tend to be advertised on the home page. However, if you cannot find the details, then most UK bookies will have a dedicated promotions page which is likely to provide further clarification.
  2. Offers for Existing Players
    We always look more favourably on those bookmakers who try their best to keep every single one of their existing players satisfied. Sites who offer regular price boosts, enhancements, bet and get promotions, money back offers as well as free bets on selected markets, tend to be placed higher up on our list. We also enjoy stumbling across betting sites which reward their players immediately and aren't prone to adding needless terms and conditions to their offers. We also prefer those operators whose bonuses are credited within a couple of hours of qualifying bet settlement.
    Loyalty schemes are also looked upon favourably as these tend to give players a sense of belonging and make punters feel like their continued custom is being rewarded.
  3. Usability / Ease of Navigation
    A big part of being a successful betting site is allowing players to place their bets quickly and easily. We prefer bookmakers who have worked hard to ensure that their interface is uncluttered and easy on the eye. We also like to see everything laid out in a logical fashion with the A-Z menu down the left hand side and the betting slip popping up on the right.
    We don't want the creation of an accumulator to be a time-consuming and frustrating process and we are always on the look-out for bookmakers whose desktop site and app run smoothly and without too many glitches.
  4. Reputation / Safety and Security
    Ensuring that players are able to place bets safely and securely is absolutely critical
    . We ensure that every single one of our chosen betting sites are fully licensed and regulated with our highest ranked sites generally being able to boast an unblemished record when it comes to ensuring fair play. Operators who do not treat their players with respect will be swiftly downgraded by our reviewers.
    As part of our vetting process, we also keep a keen eye on the annual betting industry awards. We tend to promote any sites which are routinely recognised at these prestigious ceremonies.
  5. Betting Variety
    Although the majority of players are likely to stick to a maximum of three or four sports, it's always good to know that you can explore a vast range of different markets, if required. We are always searching for betting sites which offer a vast range of sports betting options and we then keep checking back to ensure that the majority of these competitions also become available for in-play betting purposes.
    We also love any betting site which offers multiple bet types. As well as accumulators, we want to be able to place permutation bets such as Lucky 15s, Canadians and Yankees across a variety of sports.
    One of the more recent trends has been the inclusion of stats-based bets (powered by Opta or the Racing Post) and we always enjoy seeing specific markets that have been created using recent form and statistical data.
    Racing punters want to be able to back a horse to finish in the top 2, top 3 or not to place at all. Formula 1 fans want to be able to back a driver to finish in the top three or top six whereas snooker fans may wish to look at the total player frames market. These extra options make a huge difference to the overall betting experience and we love coming across bookmakers who add creative ways to get involved in these high-profile sporting events.
  6. Betting Features
    Features have become a very popular part of the betting process and as a result, we are always on the lookout for any betting site which offers them in abundance. Cash out and bet builder have become fairly commonplace, but those who go above and beyond and enable punters to live stream the action, offer fast payouts and enhance their odds will be propelled to the top of the list.
    When it comes to bet builders, we want punters to be able to pick from 100s of different markets. This empowers creativity and allows for a little more freedom. Any site which restricts the amount of markets which can be added will be downgraded by our reviewers. Cash Out sites should be offering their punters a choice of full or partial cash out as this gives players the chance to decide whether to completely walk away or leave some of their winnings on the line.
  7. Payment Options and Customer Service
    Another aspect of successful bookmakers is being able to offer some sort of flexibility to your players. Throughout the review process, we found that the variety of payment options can fluctuate wildly between operators. We prefer to see a long list of methods as we understand that punters will each have very different financial situations and requirements.
    As we've already highlighted, we give extra credence to those bookmakers who offer punters the chance to use Apple Pay or Google Pay as these are quick, efficient and modern ways of completing online transactions and have already been implemented by many online casinos.
    Customer service is also taken into consideration. We want to know that there are a range of contact methods available and we instantly downgrade any betting site which doesn't offer a live chat service. This is the quickest and easiest way of directly contacting a bookmaker.

4 Award-Winning Betting Sites

As part of our reviewing process, we always like to keep our eye on the annual betting industry award ceremonies. We tend to favour those betting sites who are successful at these events as we know that they have worked extremely hard to impress the panel of judges.

Table about 4 Award-Winning Betting Sites
Bookmaker Award Link
Best Bookmaker at the 2023 SBC Awards
Innovation in Live Betting Award at the 2023 SBC Awards
Sportsbook Supplier of the Year 2023 at the Global Gaming Awards
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Best Market Selection at the 2022 Better Collective Bookmaker Awards Get Bonus
Mobile Operator of the Year 2023 at the International Gaming Awards Get Bonus
Eastern European Operator of the Year at the 2022 SBC Awards Get Bonus

Expert Opinions

Author Eugene Ravdin Eugene Ravdin

When comparing top UK sportsbooks like Betfred, William Hill, Unibet, and Parimatch, key factors include trustworthiness, market availability, and odds. Betfred, established in 1967, stands out for its reliable customer service and diverse betting options, making it a preferred choice. Industry giant William Hill offers extensive sports and betting markets with solid trustworthiness. Unibet is known for its user-friendly interface and competitive odds, providing a broad range of sports and casino games. Parimatch, newer to the UK, has quickly gained popularity due to its innovative platform and promotions. I would say that Betfred has a light edge due to its extensive markets, competitive odds, and longstanding trust in the betting community. While William Hill and Unibet have their strengths, Betfred’s reliability and diverse options make it the top choice. Parimatch shows promise but lacks Betfred's seasoned trust and reach. For a well-rounded, dependable betting experience, Betfred is the standout

Responsible Gambling

Responsible gambling has been a major talking point in the UK for several years. The advent of gambling apps and the accessibility of betting sites has caused the number of people with gambling issues to spike.

Several banks now allow customers to block gambling-related transactions whereas all online betting sites have direct links to charities and organisations such as GamCare.

In 2024, the UK government passed a bill which will trigger major reform within the industry and although the results of this are so far unclear (due to the chance of government), it has been created with the intention to help those who are regarded as the most vulnerable.

Importance of Responsible Gambling

Betting sites offer hundreds of betting events at any given time and with many of these sportsbooks intrinsically linked to an immersive online casino, there always seems to be something to tempt bettors to part with their money.

If you feel as though you are spending far too much on gambling or your betting activity is affecting your family life, you may need to take some time away. You can self-exclude yourself from most major betting sites and you may also limit your deposits.

However, if you need to talk to someone about this issue, there are several organisations who are willing to help and will be able to discuss this matter with you.

Gam Care are ready to listen and can be contacted via their website.

The National Centre for Gaming Disorders is another reputable organisation who are able to help those who feel as though they have gambling-related issues.

Alternatively, the National Gambling Helpline can be contacted on 0808 8020 133.

Tools and Features

If you simply feel as though you need to take some time away and fancy stepping back from the world of online betting, then there are a number of tools which are now widely available.

UK betting sites will allow you to:

  1. Self-Exclude - This allows you to prevent yourself from gambling with a selected betting site. This can be implemented for a set period of time or until further notice.
  2. Deposit Limits - If you feel as though you may be spending slightly too much, or your budget has dramatically changed since you first signed up, then you are now able to set a maximum deposit limit per week/month/year. This can be amended at any point, although there is likely to be a 24-48 hour period before your request is fully activated.
  3. Reality Check - These will pop up intermittently when you have been gaming or gambling for a set amount of time. These act as a little reminder that you may have spent too long on this site and should probably take some time away.
  4. Permanent Account Closure - If you wish to cut all ties with gambling or you wish to step away from one particular betting site, then this tool allows you to close down your account with immediate effect. Your details will be taken off the system and you will not be permitted to set up a new account.
  5. Profit / Loss Statements - These are now widely available and can be accessed with the majority of online bookmakers. These will give you an overview of your betting activity and may just help to put things into perspective.

The UK betting industry is hugely competitive and punters now have a terrific list of options when it comes to choosing a betting site. However, it can be a tricky process. Thankfully, we have put in the hours and we have analysed every single aspect of these UK bookmakers. From household names to relative newcomers, we have tried and tested each operator and we have come to the conclusion that Betfred stands head and shoulders above the rest.

William Hill, Bet365, Unibet, Spreadex and Parimatch are also excellent operators and we highly recommend each of these sites. Hopefully our in-depth expertise and analysis will enable you to make the right decision and help you to select the best possible online bookmaker.

Kate Richardson Kate Richardson

Best betting sites UK FAQ

? Is online betting legal in the UK?

Yes, online betting is completely legal in the UK. As long as your chosen betting site is fully licensed and regulated, you will be able to place bets with them once you have signed up for an account. Pleasingly, UK punters do not have to pay any gambling taxes.

? How do I choose the best betting site for me?

Every player has completely different requirements and it's always best to read all of our reviews before selecting an online betting site. Our analysis has picked out Betfred as the best option, however, there are several excellent online sportsbooks currently listed on this page. Its strongly advised to have a browse of each site before signing up.

? What are the best payment methods for UK bettors?

The majority of UK bettors will make a deposit using a debit card. However, most UK betting sites also accept e-wallets such as PayPal and Neteller. These tend to popular with punters who don't wish to give their card details to online operators. Some betting sites now accept Apple Pay and Google Pay which speeds up the process significantly.

? Can I get bonuses on multiple sites?

UK players can take advantage of as many welcome bonuses as they like. However, you cannot claim the same bookmaker's welcome bonus twice. Some sites will also limit the number of players per household, so it's always best to check with the rest of your family and friends before signing up for a betting site.

? What should I do if I have a problem with a betting site?

If you encounter an issue with a betting site, the best course of action is to speak to an operator. Most bookmakers operate a live chat function and this will allow you to speak directly to a customer service agent. If your enquiry isn't particularly urgent, most bookmakers will allow you to send an email. You may also contact some online betting sites via their social media pages.

Review Author

Kate Richardson

Kate Richardson

Strategic Betting Analyst: Expert in Developing and Implementing Data-Driven, Profitable Sports Betting Strategies.

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